Grow your podcast audience
We offer a full range of marketing services,
Grow your podcast audience
We offer a full range of marketing services,
Digital Podcast Marketing | Call for pricing |
We offer a full range of podcast production services in Southern California. We can help you with everything from your shows from concept through its launch.
There are over 700,000 active podcasts and 29 million podcast episodes available. Podcast listeners consume an average of seven different shows per week. In 2020 over 155 million people listen to a podcast every week. Around 24% of the US population (68 million) listen to podcasts weekly.
U.S. podcast advertising revenue will rise 15% to about $1 billion this year, less than the 30% growth previously predicted by the Interactive Advertising Bureau and consulting firm PwC. Ad revenue for podcasts had surged 48% to $708.1 million last year.
This is why it makes sense to use podcast marketing to reach your ideal audience
54% of podcast consumers say they think about buying an advertised product.
More than half of US podcast listeners pay attention to the ads.
Listeners are more likely to listen to ads on podcasts than on any other medium. According to Business Insider, 55% of podcast listeners pay attention to podcast ads, which is 10% more than those who pay attention to ads on the radio. Most podcast listeners don’t skip ads, mostly because they are seamlessly integrated into the program and usually read by the host.