There are over 700,000 active podcasts and 29 million podcast episodes available. Podcast listeners consume an average of seven different shows per week. In 2020 over 155 million people listen to a podcast every week. Around 24% of the US population (68 million) listen to podcasts weekly.
U.S. podcast advertising revenue will rise 15% to about $1 billion this year, less than the 30% growth previously predicted by the Interactive Advertising Bureau and consulting firm PwC. Ad revenue for podcasts had surged 48% to $708.1 million last year.
This is why it makes sense to use podcast marketing to reach your ideal audience